Developed copy and curated visuals for an exclusive wine tasting experience at JW Marriott Mauritius, ensuring alignment with the brand’s refined identity. The resulting menu balanced poise with functional readability, tailored for an upscale audience exploring the resort’s premium offerings.
"Choose the images you think best suit the occasion."
Copywriting, Visual Curation, Audience-centric Design.
For JW Marriott Mauritius in 2023.
Designed and authored a compact, single-page catalogue for DoubleTree by Hilton Wellington, strategically highlighting core services with clarity. The layout optimized visual appeal and textual brevity for both front-desk utility and B2B presentation requirements.
"It must be done in one single page."
Information Architecture, Brand Consistency, Time-sensitive Execution.
For DoubleTree by Hilton Wellington in 2024.
Developed and managed branded social media content programs for multiple hotel and restaurant clients (portfolio encompassing 9+ hotels, 4+ restaurants). Responsibilities included the full asset pipeline: visual curation, copy development, content scheduling, and cross-functional team coordination for campaign alignment.
"We must increase our presence online."
Multi-Property Coordination, Brand Voice Consistency, High-Volume Asset Management.
For multiple clients throughout 2023 - 2025.
Executed end-to-end development of a comprehensive A5 company profile brochure for Sarin Hotels, delivered under significant time pressure. Scope included concept ideation, content structure, copywriting, layout design, image curation, and pre-press production for immediate exhibition deployment.
"We need this printed for the exhibition on Monday."
Full-Cycle Project Management, Brand Narrative & Structure, Visual curation.
For Sarin Hotels in 2024
Designed a full-page magazine advertisement promoting The Observatory Hotel Christchurch as a premier wedding destination. Work involved strategic visual selection, layout design, font pairing, and crafting compelling, tone-appropriate copy targeted at couples seeking premium venues.
"We've to show a Wedding element and the Building, both."
Audience-Targeted Copywriting, Visual Storytelling, Print Advertising Design.
For The Observatory Hotel in 2023.
Developed original hotel tent card designs for on-property guest communication. Emphasis placed on optimizing legibility, visual hierarchy, and spatial efficiency for clarity and impact within a small print format.
"Add the QR for easier access."
Concept & Design, Information Hierarchy, Small-Format Print.
For multiple clients throughout 2023 - 2024.
Designed diverse seasonal and promotional print collateral, including menus and posters, for various properties. Layouts and copy were strategically adapted to specific themes, timelines, and marketing objectives.
"Please design a Menu for.."
Thematic Creatives, Timely Delivery, Brand-Consistent Messaging.
For multiple clients throughout 2023 - 2024.
Developed marketing and operational creatives for DEI's image solutions for Club Med Cherating guests, ensuring rigorous adherence to corporate brand guidelines. Curated appropriate visuals from image bank and authored copy for diverse internal and guest-facing applications.
"Keep a level of uniformity across the creatives."
Brand Guideline Adherence, Versatile Asset Creation, Copywriting.
For DEI at Club Med Cherating in 2022.
